19GWh

12.5GWh

10GWh
 

......
 

At the beginning of 2025, large orders in the energy storage industry are frequently appearing.

From the demand side, since the second half of 2024, the global energy storage market has released significant demand, and the rigid demand for energy storage has become increasingly prominent in many regions. Coupled with the overseas market, the energy storage market is relatively smooth, and the overall profit model is quite complete, making the speed of explosion not to be underestimated.

In the overseas market, demand is continuously released in the Middle East, South America, Southeast Asia, etc. Notably, the Middle East market has already seen multiple orders at the 10GWh level, becoming a "dark horse market" for energy storage demand. Meanwhile, traditional advantageous markets such as China, the US, and Europe are also further releasing energy storage demand.
 

In the domestic market, 10GWh-level centralized procurement has become common, with companies like China Power Construction and China General Nuclear Power successively releasing 10GWh-level energy storage centralized procurement demand.

Data from the National Energy Administration shows that by the end of 2023, the cumulative installed capacity of newly built energy storage projects in the country has reached 31.39GW/66.87GWh, with an average energy storage duration of 2.1 hours.

Relevant data shows that by the end of 2024, the cumulative installed capacity of power storage in China will exceed 100GW for the first time, reaching 137.9GW. The installed capacity of new energy storage will surpass pumped storage for the first time, reaching 78.3GW/184.2GWh, with power/energy scale growth of 126.5%/147.5% year-on-year.

At the beginning of 2025, the frequent occurrence of large orders aligns with the global trend of energy transition.It also establishes the main tone of development for 2025 as "upward".
 

According to Gao Gong Energy Storage's analysis,numerous large orders at the 10GWh level have emerged, and five major industry signals are already evident behind this.

First, the global energy storage demand is accelerating in regions including the Middle East and South Africa, and GWh orders may be released successively.

Compared to the same period in 2024, the frequency of dark horse markets in 2025 will increase. According to incomplete statistics from Gao Gong Energy Storage, unprecedented super large orders have appeared in markets such as the Middle East, Southeast Asia, Europe, as well as China and Australia.Even India has seen large orders. According to overseas reports, the Indian Solar Company (SECI) recently launched a bidding for a 150MW/500MWh energy storage project in Kerala.

According to GGII's forecast, in China, some provinces have already completed the 14th Five-Year Plan goals ahead of schedule, while provinces that have not completed, such as Inner Mongolia, Qinghai, and Gansu, have significant installed capacity potential. It is expected that by 2025, the domestic source-side installed capacity will exceed 110GWh, with Inner Mongolia, Shandong, Jiangsu, Xinjiang, and Gansu leading in installed capacity. In the US, Trump's administration has had some impact on the new energy industry, but some delayed energy storage projects will still be connected to the grid in 2025, with an expected installed capacity exceeding 45GWh. In Europe, a multi-point blooming situation is emerging, with policy subsidies and new capacity markets bringing considerable benefits to energy storage operations in various countries, and 2025 is expected to be a big year for energy storage grid connection in Europe, with a growth rate exceeding 60%.

The emergence of several super large orders at the beginning of 2025 also indirectly verifies the energy storage demand in some regions.
 

Second, the competition among giants is intensifying.In 2025, the concentration of integrators is expected to rise to over 85%..
 

The emergence of large orders in the market is undoubtedly a "microcosm" of the fierce competition among giants. Gao Gong Industry ResearchGGII predicts that the concentration of integrators will rise to over 85% in 2025, and competition will intensify.

The main basis for this judgment lies in the fact that giants are continuously "increasing their stakes" in the energy storage field, focusing on production capacity, research and development, patents, and other areas.According to Gao Gong Energy Storage statistics, companies like Sungrow, CATL, BYD, and EVE Energy have successively laid out in the field of energy storage patents, extending to trends such as grid-connected energy storage and solar-storage integration, seizing market opportunities.

Global giants are launching strong offensives in product, safety, technology iteration, and brand comprehensive strength. There are at least three manifestations: First, globally, the ranking based on brand financing capability is becoming increasingly prosperous; second, battery pack combustion testing has sparked globally; third, the definition of third-generation energy storage products has become an industry theme.

At this critical moment of "positioning," the battle for advancement among giants may become a "life-and-death battle" in the energy storage field.

The most successful is EVE Energy's path of advancement. As a "latecomer" in the power sector, it has quickly seized the development opportunity in the energy storage field over the past few years, increasing investment in research and development, production, and market in the energy storage sector, and has become the world's second-largest energy storage battery.

Meanwhile, the global TOP5 company in the power sector, China Innovation Aviation, has demonstrated another exciting story. In 2022 and 2023, China Innovation Aviation was busy competing in the power sector, with little time to layout the development of the energy storage field. However, since 2024, China Innovation Aviation has quickly shifted direction, launching multiple lines of attack, and has successively become the "supplier" for Sungrow's two super orders in the Middle East and Europe, establishing its position as a global energy storage Tier 1.

Third, the competition between battery companies and system companies in the market has already reached a "tipping point".
 

Sungrow was once in the limelight in 2024, securing absolute orders in multiple regions.However, battery companies like CATL and BYD are unwilling to remain as cell suppliers. As mentioned in Gao Gong Energy Storage's article yesterday, the DC-side energy storage system has become a battleground for battery companies.

Therefore, in going overseas, companies like CATL, BYD, EVE Energy, Haicheng Energy Storage, Ruipu Lanjun, and Chuangneng New Energy are directly engaging with overseas owners, with the DC-side energy storage system becoming an important "increment" in their products. Notably, EVE Energy, Haicheng Energy Storage, and Ruipu Lanjun have successively established energy storage system integration factories.

It is evident that the continuous deepening of CATL, EVE Energy, Haicheng Energy Storage, Ruipu Lanjun, and Chuangneng New Energy in the DC-side energy storage system, along with the increasingly evident competition with original system integration companies, is becoming more pronounced. Companies with different attributes, such as battery, photovoltaic, and power sectors, will continue to differentiate or compete in the market based on their own technology and market attributes.
 

Fourth, the reshuffling of third- and fourth-tier energy storage companies is accelerating, and how to avoid being crushed by giants remains the main tone for survival in 2025.

As CATL, Sungrow, BYD, and others engage in fierce competition, third- and fourth-tier brands have almost lost the opportunity to "sit at the table."

On one hand, the giants have gained a strong cost advantage due to their scale, and the competition is not only a battle of technology but also a battle of prices.
 

On the other hand, the frequent occurrence of large orders is also a test of the "digestive capacity" of third and fourth-tier enterprises. So far, the 10GWh energy storage orders have almost eliminated the opportunity for a large number of enterprises to "get on the table."
 

For more third and fourth-tier enterprises, advancing into differentiated niche markets, focusing on strengths while avoiding weaknesses, may be the best survival strategy to evade the "crushing" by giants.

Fifth, "resource replacement" or "brand effect" in overseas markets may become the norm, and the invisible barriers behind going abroad will become increasingly high.

From the orders obtained by CATL, BYD, Sungrow, Envision Energy, etc., it is not difficult to see that the Middle East market and European markets are not only a test of energy storage companies' capabilities in the energy storage field but also a test of a company's globalization capabilities.

Overseas markets often faceconstraints such as 10-20 year warranties, local production capacity manufacturing, short list restrictions, GWh-level order procurement negotiations, and project guarantees.

In the face of such situations, Chinese energy storage companies need to invest in local factories, increase local procurement, help owners solve financing difficulties, and further extend to development/EPC/operation and maintenance stages, innovate business models through technology licensing cooperation or technology transfer, and provide leasing or services to address the challenges of going abroad.

Source: Gaogong Energy Storage